WTF — Where's the Feedback?

WTF — Where’s the Feedback?

Here’s why you should request client feedback after every assignment.

Seriously, WTF!

WTF may be the slogan for 2020, but for me, it has a distinct meaning: where’s the feedback?

When you’re self-employed, feedback is key. You are your own boss, and you may believe you are doing an exceptional job. But, feedback can help you determine if you are meeting your clients’ expectations. It can also help you discover new ways to improve.

Requesting client feedback may seem difficult, even if you believe an assignment went according to plan. However, you can easily ask clients for feedback — and doing so may pay big dividends in the long run.

Generally, I submit assignments via email or a content management system. When I do, I include a note that explains the assignment I’m submitting and request feedback. A typical note may look something like this:


I’ve included [assignment]. Please check it out and keep me posted with any feedback. Thanks!


Simple and straightforward, no? The message takes only a few seconds to write, and it encourages a client to provide feedback.

In terms of getting client feedback, hope for the best, but be realistic. We all have busy schedules, and if a client does not provide feedback right away, there’s no need to panic. Instead, you can always follow up at a later date and ask a client if there is anything else you can do to meet their expectations. And if a client continues to work with you, it’s usually a good sign that your work is on point.

So, I encourage you to ask for feedback after every assignment you submit. In doing so, you can find out if your work hits the mark. You can also learn about your strengths and weaknesses, and over time, uncover ways to transform your weaknesses into strengths.

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