Why a Business Card Is a Massive Waste of Time

You are more than a business card — here’s why

I’m just going to say it — I feel like a business card is a massive waste of time, energy and resources. Let me explain.

A business card is a marketing tool that helps you personalize your brand. It can feature any design or style you choose. Additionally, you can spend as much time as you’d like designing and producing your business card, or you can use a template to create a business card in just minutes.

OK, so there are some good things about business cards. My argument here, however, goes back to the idea of differentiating yourself from the crowd, especially in a hyper-competitive world of self-employables.

Your business card makes it easy to share your name, phone number, email address and other relevant contact information with a prospect or customer. But a business card does not guarantee success — how you succeed is up to you.

For me, a business card’s value is limited. I feel like the best way to stand out from the crowd is to put your best foot forward — every day, without exception. To do that, I feel like you have to work hard and show prospects and clients that you care — and this requires you to do more than just hand a prospect or client your business card and hope for the best.

So here’s my suggestion: rather than create a business card, why not improve your resume, build a website or learn a new skill? Better yet, why not educate clients and prospects about what you have to offer and show them how you can add value to their respective organizations?

The decision to get business cards is up to you. For what it’s worth, I feel like if you show prospects and clients that you’re worth their time, they will remember YOU, and they’ll be thrilled to work with YOU.