What Does a Content Writer Do?
Trust a writer to produce content that aligns with your brand’s mission, values, and goals.
Would you trust your doctor to fix your car? Probably not. Many people would choose a mechanic with a proven reputation and dozens of positive reviews over a doctor to fix their car.
Now, think about your brand’s content. Just because you can create content for your brand doesn’t necessarily mean that you’re the best person to do so. But, if you have a great content writer on your side, you’ll get brand content that resonates with your target audience consistently.
What Will a Writer Do for Your Brand?
A content writer produces the content you want, when you want it. By doing so, they will help you:
- Drive traffic to your brand’s website
- Establish your brand as an industry thought leader
- Generate leads, sales, and revenue
Of course, who you hire as a content writer makes a difference. Choose wisely, and you can pick a content writer who serves you well today, tomorrow, and long into the future.
What to Look for in a Brand Writer
Who you hire to produce content for your brand has long-lasting implications. Below are factors to consider as you weigh the pros and cons of hiring a brand writer:
- Adaptability to different writing styles
- Willingness to perform research to understand your brand and the message you want to deliver through your content
- Editing and proofreading skills
- Use of SEO best practices to ensure your content ranks high in search results
- Communication skills
Find out if a content writer is right for your brand by interviewing them and getting insights into what they bring to the table.
Also, it helps to review a content writer’s portfolio. If you’re willing to give a content writer a paid test assignment, you’ll get a glimpse into what they’ll be able to do for your brand if you hire them on a contract or full-time basis.
Lastly, if you hire a content writer, provide them with feedback. This ensures you’ll get content that lines up with your brand. Plus, you’ll build and sustain a positive and healthy relationship with a content writer that benefits both parties.
Want to Learn More About What a Content Writer Does?
I’m happy to discuss the content writing services I provide and how I can help your brand produce content that delivers the results you want. For more information, email me at dan@dankobialka.com or fill out this contact form.
